Do you know what happens next Thursday? Discovery Fit & Health will become Discovery Life Channel (DLC) to the 47 million households getting the network! Programming is designed to look at ordinary people in extraordinary circumstances, and it will explore the full landscape of human emotions, with triumphs, troubles, and transformations.
Re-branding channels is nothing new (Discovery just made The Military Channel into American Heroes Channel last year), but you always have to wonder what sort of research goes into figuring out whether it's a good idea or not. American Heroes allowed Military Channel to branch out into series like Gunslingers, and feature Wyatt Earp and Doc Holliday as characters, even though they're not military folks, but the switch from "Fit & Health" to "Life" seems a little more nuanced.